In fact, its geographic location between Argentina and Brazil is quite attractive, as it is the connection point between the said markets comprising over 220 million people, and an obligatory passage for the major commercial and business exchanges between them.

Another facet that has favored the increase of investments in Uruguay is the strive undertaken by the Uruguayan government (regardless of political affiliations) for a number of years, from the structural point of view. Basically, this involves the macroeconomic stability, the international credibility the coherence of the “rules of the game” for prospective investors, the freedom in the handling of assets and capital, an aggressive tourist promotion policy and the progressive development of telecommunications.

Moreover, Uruguay is rich in another asset which is highly praised in the world of today: its high quality of life. This quite liberally used phrase is a reality in Uruguay.

This quality of life is supported on various elements: a high variety of natural beauties –rough diamonds, some of them- ready to be developed and others in a solid process of development; a historical respect for environmental preservation; the safety of its cities, towns and countryside and the social peace governing the country.

These are all factors that show a great difference between Uruguay and the other countries of the region.

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